Design — Art Direction — 2022
Barcelona Coffee Guide Event
Barcelona Coffee Guide is a community created by and for coffee lovers that blends it all: a guide to green coffee sourcing, a consultancy, a market place and a map to easily find a curated list of sustainable coffee in town. They put together a 3-day event and we developed the identity based on the idea of mixing things together.
We layered textures to unify the concepts of foam, air, water, and nature seamlessly into one cohesive design.
The colour palette is an analogy between the environment + coffee, as speciality coffee is not only about the unique taste but also about the respect for the producer, and paying careful attention to every step of the production chain.
The logo captures the dynamic motion of mixing coffee with milk from a top view, conveying a fluid sensation. This results in a bold sign that carries the essence of a *high-quality* stamp.
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
