Blue
Blue is an award-winning global production company based in Buenos Aires, México DF, Los Angeles and Madrid. While working on the new brand, we’ve realized along with the client, that the strength of the company lies in the variety and amount of different directors it works with. As a result of that insight we changed the focal point from “production company” to “directors lab”.
The owners wanted to preserve the horse from the original logo, which was inspired by Eadweard Muybridge’s pioneering photographic studies of a horse in motion. For the rebrand, we took that reference a step further, shifting the focus from the horse itself to the sequence and movement behind it. This became the central concept of the new visual identity.
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
