Illustration — Art Direction
Linkin.bio Merch
Linkin.bio is a product feature from Later, which makes a mini web page built into Instagram and TikTok profiles, making content clickable and shoppable. To support the free Linkin.bio launch, we created merch to send out to VIP users and contest winners.
Sticker Sheet
We brought to life the illustrations to expand Later’s Giphy sticker library so people could use them in their Instagram Stories.
IRL Set
Printed Postcard
* All rights reserved to Later
Made in Barcelona
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
