Paths helps experts turn what they know into content, with the promise: become known for what you know. We designed the brand as a minimal, highly typographic editorial experience. The core visual idea is the path itself. Colourful lines grow across the screen in irregular steps and straight stretches, each one a different person’s experience, knowledge and voice. Visitors will draw their own path as they move the cursor, so the site doesn’t just describe the idea, it lets you walk it.